#15 Mobile consumers
Mobile shoppers come of age
A new report from Kantar Media’s Global TGI delivers a fascinating portrait of today’s empowered mobile consumers.
The mobile revolution in China
CNRS China provides a snapshot of the country’s rapidly growing mobile internet community.
A giant step for mobile media planning
With the JFC Atelier Mobile, recently launched in France by Kantar Media, digital media planners get a step-by-step tool that allows them to more effectively reach their target audience on mobile devices.
Meet the “Digital Trendies”
Research from Kantar Media TGI has uncovered a new breed of European digital consumer.
Using its syndicated European study, Kantar Media TGI has noted the emergence of a new digital consumer that it has named the “Digital Trendy”.
The three screen evolution
The internet ecosystem is evolving thanks to the use of 3G and 4G, smartphones and tablets, a SIMM-TGI report reveals.